Dana Dean, APR, FCPRS, LM

Exceptional, award-winning, accredited communications leader and National President of the Canadian Public Relations Society. People bring Dana to the table to strategize and lead change, provide guidance and advice and skillfully execute high impact initiatives that build community and drive business results. 

Dana is a respected, innovative communications and social media expert, known for her strategic thinking and for getting the job done. While at RBC, Dana created innovative communications strategies for the IT and business platforms that effectively drove revenue growth and solidified stakeholder relationships; most recently she led the development of the largest social sales program of all the financial institutions in Canada.

Dana has an exemplary track record with extensive agency and corporate communications experience providing successful organizational change, social media, sales and corporate communications solutions in collaboration with C-suite and senior executives. Some of her agency clients included: Proctor & Gamble, IBM, Mattel, California Wine Institute, Hong Kong Economic & Trade and Japanese External Trade Organizations.

Recognized for her contributions in advancing Public Relations & Communications Management throughout her career, she was awarded the distinction of Fellow (1 of 119 in Canada) and Life Member status in 2014 from the Canadian Public Relations Society. 

As National President of the Canadian Public Relations Society, she helps lead a 1,700-member association of public relations and communications management professionals in all sectors across Canada.